EXCLUSIVE: ‘Star Wars’ Fans Can Power the Force with Disney’s New CampaignEXCLUSIVE: ‘Star Wars’ Fans Can Power the Force with Disney’s New Campaign
The new “Star Wars” Power the Force campaign introduces new products for fans of all ages, fueling the fandom.
January 27, 2025

Disney has announced a new campaign, Power the Force, and has given License Global an exclusive preview of new products inspired by the “Star Wars” franchise. The “Star Wars” Power the Force campaign is a yearlong consumer products campaign to help fans of all ages fuel their fandom by powering their imagination, creativity, adventure and more. The campaign will spotlight nostalgic and new “Star Wars” content through collectibles, apparel pieces, innovative toys and everything in between, focusing on products inspired by lightsabers, ships and droids.
New products revealed exclusively on License Global for Power the Force include:
Star Wars Epic World of Action Mech Force Suits from Hasbro: Take playtime to the next level with the Star Wars Epic World of Action Darth Vader, Mandalorian and Stormtrooper Mech Suits. These toys include a 4-inch figure, an 11-inch mech suit and accessories like a Lightsaber or repositionable blaster accessories.
Star Wars x RockLove AT-AT & AT-ST Necklaces from RockLove: These imposing symbols of the Galactic Empire's might are meticulously handcrafted in antiqued sterling silver, capturing every intricate detail of their iconic designs in a charming miniature format.
Star Wars POP! Bobbleheads from Funko: Celebrate the most stellar fandom of all with new POP! Bobbleheads inspired by fan-favorite characters Darth Vader, Boba Fett, Kylo Ren, and Clone Trooper Fives. The Darth Vader POP! Bobblehead features a glow-in-the-dark effect to “power” your space.
Fans can expect new product reveals and launches from brands such as Hasbro, LEGO, Funko, Citizen Watch, Jazwares, RSVLTS, RockLove Jewelry, Bandai, Topps and more, along with exciting surprises throughout the year.
“‘Star Wars’ continues to captivate fans around the globe generation after generation, fueling their imaginations in a way as vast as the galaxy itself,” says Paul Southern, senior vice president, global brand commercialization, Disney Experiences. “The Power the Force campaign celebrates this unique fan base by spotlighting products that let fans extend those ‘Star Wars’ stories, bring them home and make them their own. Together with our licensees and retailers, we’ll expand our offerings that fuel the creativity and wonder of ‘Star Wars’ fans everywhere.”

"Star Wars" x RockLove Necklaces
In addition to the focus on great new products, there will be a variety of marketing activations around the globe from fun influencer content to lightsaber-focused events and major social media campaigns, including on channels like @StarWarsLife. Fans can also expect exciting tie-ins with the newest "Star Wars" content, at events like "Star Wars" Celebration Japan, during theatrical anniversaries and annual celebrations like “I Am Your Father’s Day,” and more. Also, fans can gather the family around the "Star Wars" Kids YouTube channel, which features exciting new content, including full episodes of "LEGO Star Wars: Rebuild the Galaxy" - which is also available on Disney+.

New "Star Wars" Funko POP! Collectibles
Whether building iconic starships with LEGO “Star Wars” sets, collecting Funko Pop! bobbleheads of favorite characters, honing skills with a Hasbro Lightsaber or sporting the latest “Star Wars” apparel, Power the Force celebrates what supercharges the “Star Wars” fandom.

"Star Wars" LEGO, Citizen and Bandai Collaborations
Fans can look forward to additional announcements throughout the year.
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