Sony Pictures Consumer Products has tapped apparel manufacturer Bioworld as the first licensee for ABC’s new comedy series, “The Goldbergs.”
April 6, 2018
Sony Pictures Consumer Products has tapped apparel manufacturer Bioworld as the first licensee for ABC’s No. 1 new comedy series, “The Goldbergs.”
A family sitcom set in the ’80s, SPCP plans to capitalize on the nostalgia trend in its licensing program, beginning with Bioworld’s line of t-shirts.
The first assortment of tees will sport images of “The Goldbergs” cast, catchphrases from the series and lost-but-beloved icons of the ’80s such as VHS tapes, cassettes, brick-sized mobile phones and leg warmers.
Some of the designs will be created with an authentic vintage feel, as though the t-shirts were actually printed in the ’80s.
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