Exclusive: The Point.1888 to Represent ‘Little Baby Bum’ in EMEA

“Little Baby Bum,” is an educational show for babies featuring classic and new nursery rhymes.

October 11, 2021

Moonbug Entertainment has signed with The Point.1888 to represent another brand within its portfolio, “Little Baby Bum,” an educational show for babies featuring classic and new nursery rhymes. It is the top 2 nursery rhymes channel on YouTube (following other Moonbug Entertainment property, CoComelon, in the top spot) with 99 million subscribers, already achieving more than 4B views this year alone.

“We are really looking forward to representing this new brand alongside our other Moonbug Entertainment properties,” says Olivia Wiggett, associate commercial manager, The Point.1888, “’Little Baby Bum’ is extremely popular with the younger years and will benefit so much from having a booming licensing program in place. The opportunities really are endless! As with our other Moonbug Entertainment properties, we shall make use of our fantastic sub agent partners to ensure we have best in class support on the ground across EMEA for retailers and licensees. In fact, we already have retailers asking us how this property can become part of their future calendar of events and product buy-ins.”

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agency commenced programs for other Moonbug Entertainment brands including “CoComelon,” “Blippi” and “Morphle” in May of last year and has since secured 66 licensees across EMEA with the help of its sub-agent partners.

“The results The Point.1888 has achieved in such a short space of time for ‘CoComelon,’ ‘Blippi’ and ‘Morphle’ have been nothing short of incredible,” says Simon Philips, managing director, global consumer products, Moonbug Entertainment. “Not only does its retail-first model work, but the team also recognizes that each of our brands has its own values and serves a very different audience and so the licensing programs must be carefully designed around that. Given this approach and understanding, I have every confidence in their plans for ‘Little Baby Bum’ and am delighted to have them involved.”