Evel Knievel Launches into Licensing

“My father was truly an awe-inspiring character and an original in every sense of the word, and his legacy has grown even more amazing over the years,” says Kelly Knievel, president, K and K Promotions. “We believe that now is the perfect time to bring forward Evel Knievel’s message that anything is possible, in partnership with the world’s finest companies that share my dad’s values.”

Under the agreement, Network Entertainment and Reeder Brand Management will develop and implement traditional licensing programs using the name and likeness of Evel Knievel. The two companies will also look to create new original content around the legendary daredevil in an effort to offer tailored solutions to brands.

K and K Promotions controls all intellectual property, rights of publicity and worldwide trademarks of Evel Knievel.

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