The artist services agency is set to secure a raft of licensing partners in the coming months to celebrate the 20th anniversary release of the band’s 1998 debut album.
NORTH AMERICA–The ‘90s boy band *NSync has teamed up with Epic Rights to develop a robust consumer products program spanning apparel, accessories, gifts and collectibles.
The first key category Epic Rights plans to develop for the band will be a retro line of ‘90s-inspired fashion apparel and accessories, which will see collaborations with some of the era’s iconic fashion brands. The agency will also focus on a range utilizing album covers, photos, logos and iconic art for products such as fashion tops, t-shirts, accessories, electronics, seasonal and home décor, as well as games, collectible figures, slot machines and more.
Epic Rights is also on board to manage the group’s online presence and official website promotions.
“With a ‘90s pop culture revival underway, we anticipate enormous demand for products that remind us all that *NSync was the band of the decade, influencing the musical style and taste of a generation, and that legacy lives on today,” says Lisa Streff, executive vice president, global licensing, Epic Rights.
*NSync is a ‘90s boy band that, over a five-year period, performed over 350 sold out concerts around the world. The group is best known for songs such as “I Want You Back,” “Bye Bye Bye,” “This I Promise You,” “It’s Gonna Be Me,” “Pop” and “Tearin’ Up My Heart,” among many others. Today, the band is preparing to celebrate the 20th anniversary of its first studio album and is set to be honored with a star on the Hollywood Walk of Fame.