Epic Rights continues to expand the product roster for the rock band KISS in the U.S. with a slate of new licensing deals across a broad range of categories.

Among the new licensees for KISS are:

These new additions join the previously announced U.S. apparel licensees Hybrid Apparel, Fifth Sun, Impact Apparel, Junk Food, Signorelli and Trevco; and Canadian partners Xtreme Worldwide and Philcos.

In addition to these new products, Epic Rights will also launch a social media campaign this year to target the 13 million-plus Kiss Army Fans.

“KISS has an incredibly passionate core group of fans numbering in the millions and their popularity continues to rise, especially here in the U.S.,” says Lisa Streff, senior vice president, licensing, Epic Rights. “The KISS brand speaks to a consumer group that spans multiple generations, reinforcing the appeal for myriad brand extensions across a wide range of products and services, and we are leveraging that built-in brand equity to significantly expand the program.”