Paul Stanley, co-founder and singer/songwriter of the legendary band KISS, has teamed up with Epic Rights to develop and launch a new lifestyle brand.

The brand, called Paul Stanley: Royals & Rebels, will debut at Licensing Expo June 9-11 in Las Vegas, Nev.

From Stanley’s signature designs of musical instruments to his fine art paintings, both of which have generated millions in sales, the brand is synonymous with fashion forward, cutting-edge style and an independent spirit.

“Paul is the definitive Rock Renaissance man with a sense of style in arts, fashion, design and food that is unrivaled in the music industry," says Dell Furano, chief executive officer, Epic Rights. "His creativity, marketing savvy and personal style truly sets him apart.”

Epic Rights has been charged with building a new licensing program for Paul Stanley: Royals & Rebels that will include men’s fashion apparel and accessories, footwear, food, spirits, home décor, cookware and more. Epic Rights plans to debut the brand at retail in fall 2016. 

“Over the years, Dell and I have worked closely on the strategic developments and partnerships on the KISS brand, as well as more recently with Rock & Brews and my paintings,” says Stanley. “I am excited to watch Dell and Epic Rights’ great team of branding professionals seek out and find opportunities and outlets that will reflect a lifestyle and point of view that I am passionate about and do it imaginatively and creatively in the years to come.”