Epic Rights Adds Artists, Plans Apparel

Epic Rights has expanded its client roster through new representation agreements with a range of music artists including Def Leppard, Billy Idol and "Chicago."

Other new artist additions include the Doobie Brothers, "Cinderella," Whitesnake, Jeff Beck, Jefferson Airplane, T. Rex, Velvet Revolver and Yes. 

The agency has also finalized a number of multi-artist licensing agreements with several U.S. apparel licensees to develop apparel programs for the brands. The licensees include Lauren Moshi, Retro Brands, Mighty Fine, Jerry Leigh, Life Clothing, Trevco and Impact, which will introduce rock apparel clothing lines, including t-shirts, fashion tops, knits, hoodies, sweatshirts, dresses, leggings and loungewear featuring photo and creative assets from the brands, as well as graphic elements.

Each licensee will utilize different graphics and design elements so that collectively the range will appeal to all age demographics–from youth, to junior's and adults.

The apparel will debut across a broad range of retail channels throughout the U.S. beginning in this spring.  

"Epic Rights continues to be a leader in adding trendsetting and iconic bands to its roster that appeal to a diverse consumer base, which has similarly attracted the top names in today's apparel licensing business," says Lisa Streff, senior vice president, licensing, Epic Rights. "Our strategy–to align the Epic Rights artist roster with best-in-class apparel partners, each with their own specific area of expertise and the ability to deliver across all price points, age groups and retail tiers in the U.S.–will allow us to honor the artists' legacy and artwork, which will ultimately benefit everyone involved."

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