Simon & Schuster’s titles will launch in North America this fall.

Entertainment One has appointed Simon & Schuster Children’s Publishing as the master publishing partner for its animated preschool series “PJ Masks” in North America.

The initial collection of books will include a mix of story, novelty and board books, as well as ready-to-reads. Simon & Schuster’s debut titles will also join the introductory range of toys from master toy licensee Just Play, which begins rolling out at North American retailers this fall.

The new “PJ Masks” books are slated to hit retailers this fall.

“We’re thrilled to team up with Simon & Schuster on a ‘super’ collection of ‘PJ Masks’ books that will help young children develop a love of reading as they join in the heroic adventures of the ‘PJ Masks,” says Joan Grasso, vice president, licensing, North America, eOne. “The appointment of Simon & Schuster is part of our ongoing strategy to select best-in-class partners for the brand, and we look forward to working together to develop an even broader range of books for young fans to enjoy this fall and in the years ahead.”

Produced by eOne and Frog Box, in collaboration with French animation studio TeamTO, along with Disney Junior and France 5, “PJ Masks” is based on the French picture book series “Les Pyjamasques” and follows the story of 6-year-olds Connor, Amaya and Greg. When they put on their pajamas and activate their animal amulets, the children magically transform into their superhero alter egos and become the PJ Masks. Together, they embark on new adventures, work together to solve mysteries and learn valuable lessons on their journey.