eOne’s ‘PJ Masks’ Checks in to Butlin’s Resorts

Live, interactive “PJ Masks” shows have made their way to Butlin’s Resorts’ Just For Tots breaks. The show will also include meet and greet photo opportunities.

“We’re thrilled that our new partnership will get Butlin’s holidaymakers active and moving like their favorite characters from ‘PJ Masks’ to underscore the message that being active can also be great fun,” says Rebecca Harvey, external vice president, global marketing, family and brands, eOne. “The energetic live experience promises to give interactive entertainment to young heroes across the U.K. and is a great example of how partnerships can create unforgettable memories for our fans and commercial opportunities for our partners.”

Owlette, Gekko and Catboy will make 23 scheduled appearances throughout 2020 with a Butlin’s host, teaching kids how to move in interactive sessions. They will be available at Bognor Regis, Skegness and Minehead seaside resorts.

“We’re delighted to add ‘PJ Masks’ to our already popular Just for Tots breaks,” says Jon Hendry-Pickup, managing director, Butlin’s. “We know that preschoolers love the characters, and families will really enjoy meeting them throughout the year.”

The partnership will include competition incentives, themed activity booklets in the resort welcome packs, promotions across digital networks, photo opportunities with costume characters, activity sheets in the restaurants, and ‘PJ Masks’ merchandise available to purchase on-site.