New broadcast partner and licensing agent expand the reach of the preschool series.
Entertainment One has appointed licensing agent Megalicense to manage the consumer products program for its preschool series "Ben and Holly’s Little Kingdom" throughout Russia and the Ukraine, following a new broadcast deal with the Russian broadcaster Carousel.
Carousel has picked up seasons one and two (104 x 11 minute) of the series and will debut the show Dec. 7.
Megalicense will now seek partners for "Ben and Holly’s Little Kingdom" across multiple categories, with initial product planned to launch at retail in fall/winter 2016.
eOne has also developed a localized "Ben and Holly’s Little Kingdom" website for the territory to support the broadcast launch on Carousel.
“We are delighted that the partnership with Carousel will connect new audiences to 'Ben and Holly’s Little Kingdom' in Russia," says Olivier Dumont, managing director, Entertainment One Family. "There’s a growing appetite for licensed product in this emerging market, so it’s an exciting time to extend our existing partnership with Megalicense to include Ben and Holly and we look forward to increasing the presence of our preschool portfolio in this territory.”