Choco-Treasure, Frankford, GBG Beauty and other licensees will also release new merchandise for the kids’ television program.
The new show, titled “Time to Be a Hero!” will visit 50 cities throughout the U.S. and Canada and will feature a raft of music, aerobatics and more.
In addition to the live tour, a range of “PJ Masks” merchandise from eOne’s recent licensing partners will debut at retail nationwide this fall.
New products hitting the U.S. market include:
Choco-Treasure for chocolate surprise eggs;
Frankford for chocolate, non-chocolate confections and seasonal gift sets;
GBG Beauty for bath and personal care;
Primary Colors for cookies, candy, packaged gummies;
Pure Growth for organic breakfast bars and biscuits; and
Tin Box for tin containers.
Furthermore, the brand’s premier album “Here We Come” is also now available for iOS and Android platforms.
“Consumers are incredibly enamored with ‘PJ Masks’ and we’re very excited to collaborate with Round Room Presents to bring the thrilling night-time adventures of Catboy, Owlette, Gekko and the Baddies to life in this action-packed original stage show,” says Joan Grasso, vice president, licensing, North America, eOne Family. “We’re also delighted to add a stellar list of new partners for our super successful brand.”
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