eOne Readies ‘PJ Masks’ Merch in France

Entertainment One has partnered with a raft of French licensees for merchandise inspired by its animated preschool series “PJ Masks.”

April 6, 2018

eOne Readies ‘PJ Masks’ Merch in France

Giochi Preziosi, Royer and ATM will release the show’s first products in the region.


In addition to the merchandise program, eOne has also appointed France TV Distribution, the agent for “Peppa Pig” in France, to manage the consumer products program for “PJ Masks” in the region.

Kicking off the robust lineup is Giochi Preziosi, which will distribute Just Play’s master toy line that includes action figures, play sets, vehicles, plush, dress-up and role-play items. The toys will launch this January.

Following the toy launch, the merchandise lineup will be expanded in fall/winter 2017 with Royer introducing kids’ footwear. Meanwhile, in 2018, ATM will roll out a range of back-to-school accessories.

Additional partners for apparel, accessories, games and puzzles will be announced at a later date.

“The property’s French heritage means that France is a key European territory for ‘PJ Masks,’” says Ami Dieckman, head, international licensing, eOne. “Response

from both local and international trade has been phenomenal and we look forward to welcoming a premium licensee list in 2017. Audiences are tuning in to the TV series in big numbers and with the expert guidance of France TV Distribution, we’re keen to harness this popularity with the launch of consumer products in January.”

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