New toy partners join brand's U.K. program.

Entertainment One continues to bolster its lineup of best toy partners for "Peppa Pig" in the U.K.

Winning Moves, which already manufactures "Peppa Pig" Top Trumps, is set to launch "Peppa Pig" Junior Monopoly and Guess Who board games, as well. The new games are now available in the U.K.

Long-standing "Peppa" licensee and master toy partner Character Options, is introducing a line of arts and crafts products including dough, doodlers, easels and felts beginning in January.

New to the "Peppa Pig" licensing program is Trends U.K. The British toy firm will be heading up the brand’s ELA category and introducing a new line of preschool electronic learning toys to the UK from fall/winter 2016.

Other new partners to the program include Bladez for remote-control inflatables, Vivid for Crayola Colour Wonder activity, Flair for arts and crafts including draw on "Peppa" plush and t-shirts, Meld for wooden toys and Access all Areas for a range of music instruments including a ukulele, junior guitar, tambourine, maracas and egg shakers.

 “The toy category underpins the success of the 'Peppa Pig' licensing program in the U.K., so it’s important that we continue to refresh the ranges at retail by adding new partners, categories and formats to ensure that consumers have fun new ways to interact with their favorite characters at home,” says Hannah Mungo, head of U.K. licensing, eOne Licensing.