eOne Outlines 'PJ Masks' Digital Plans

To build on the premiere of its new preschool superhero series "PJ Masks," eOne is planning comprehensive digital strategy.

April 6, 2018

eOne Outlines 'PJ Masks' Digital Plans

To build on the premiere of its new preschool superhero series "PJ Masks," eOne is planning comprehensive digital strategy that will include music videos, a free app and an array of online content that will roll out beginning in November.

A series of music videos are moving into production this year and will be distributed by to the show’s broadcasters on-air and online. Additionally, the first "PJ Masks" app is currently in development and will launch in Q2 2016; and the "PJ Masks" website will debut at the end of November 2015 with themed interactive content including newsletters, games and activities.

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