To build on the premiere of its new preschool superhero series "PJ Masks," eOne is planning comprehensive digital strategy that will include music videos, a free app and an array of online content that will roll out beginning in November.

A series of music videos are moving into production this year and will be distributed by to the show’s broadcasters on-air and online. Additionally, the first "PJ Masks" app is currently in development and will launch in Q2 2016; and the "PJ Masks" website will debut at the end of November 2015 with themed interactive content including newsletters, games and activities.