eOne Increases Stake in 'Peppa'

Entertainment One is increasing its ownership of the preschool franchise "Peppa Pig" in a new agreement with brand co-owners Astley Baker Davies.

April 6, 2018

eOne Increases Stake in 'Peppa'

Media company now owns controlling stake in the preschool brand.

Entertainment One is increasing its ownership of the preschool franchise "Peppa Pig" in a new agreement with brand co-owners Astley Baker Davies.

eOne has purchased the controlling stake in the global brand and, as part of the deal, ABD has agreed to produce an additional 52 episodes of the hit series.

The deal underpins eOne’s content ownership strategy. Since 2007, "Peppa Pig" has been co-owned and distributed globally by eOne. Now, with new episodes in production, eOne will look to maximize value through the centralized and holistic management of the brand’s worldwide exploitation across all platforms.   

“'Peppa Pig' has emerged as a worldwide phenomenon and reflects the success of our 10-year partnership working with the creative genius of [Astley Baker Davies]," says Darren Throop, president and chief executive officer, eOne. "Now the No. 1 preschool property in the U.K., Australia, Spain, Italy, Mexico and Brazil, and a leader in major territories around the world, the growth opportunities

for 'Peppa' are significant. Our family and licensing teams have an unparalleled knowledge of the brand and an impassioned belief in its global potential. As we continue to expand in the U.S., Asia and throughout our existing markets, we are excited to enter into new markets and take 'Peppa' to new heights.”

ABD has produced more than 200 episodes over six seasons of the hit children's show, which has been broadcast in over 180 territories. 

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