eOne Highlights Peppa’s Mum

Entertainment One Licensing is giving Peppa’s Mummy Pig her own limited range of seasonal garments following the success of George and Daddy Pig spin-offs.

For the latest Peppa Pig spin-off, eOne has once again partnered with George at Asda for a retail exclusive that will see a new line of Mummy Pig pajamas and socks launch online and in stores nationwide this month just in time for Mother’s Day.

Several sizes have already sold out online.

“The instant success of this Mummy Pig Mother’s Day range is a clear demonstration of the brand’s appeal to adult consumers, and we’re keen to build on this initial success with future partnerships that will take the brand extension trade-wide,” says Hannah Mungo, head, U.K. Licensing, eOne.