Just Play, Hachette, Redan and more on board to expand the kids’ series in the U.K.
Spearheading the licensing program is Flair’s Just Play division, which will distribute a master global toy line, including plush, vehicles, action figures and dress-up toys, this February.
Other partners for the brand include U.K. master publishing partner Hachette for an extensive line of book formats; Immediate Media for a standalone, four-weekly kids’ magazine; Redan for “PJ Masks” content in its
Fun to Learn Favourites
Fun to Learn Friends
magazines; and Aykroyd TDP for kids’ nightwear and underwear.
“‘PJ Masks’ is quickly establishing a solid and engaged fan base across the country with viewers being drawn to the show’s heroic characters, action-packed storylines and top-class animation,” says Katie Rollings, head, U.K. licensing, eOne. “We’ve had a tremendous response to the property and we’re now delighted to be welcoming a top-tier lineup of partners to the
The new “PJ Masks” merchandise is set to roll out in the U.K. in fall/winter 2017, following the launch of the toy line in February 2017.
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