eOne Grows 'PJ Masks' in TaiwaneOne Grows 'PJ Masks' in Taiwan

Pro & Pacific will debut Just Play’s toy line exclusively at Toys “R” Us in Taiwan next month.

ASIA–Entertainment One has secured a new broadcast partner and toy distribution partner to further bolster the presence of its animated series “PJ Masks” in Taiwan.

Yoyo TV, which is also home to eOne’s “Peppa Pig” and “Ben & Holly’s Little Kingdom,” debuted the series this month and has been airing the series daily.

Meanwhile, Pro & Pacific has signed on to distribute the toy range from master global toy partner Just Play. The first line is set to debut exclusively at Toys “R” Us locations in late September.

Additionally, eOne will begin rolling out “PJ Masks”-branded merchandise at a variety of Taiwanese retailers in early 2018.

“With its core values of adventure, teamwork and friendship, ‘PJ Masks’ is striking a chord with young fans all around the world,” says Andrew Carley, head, global licensing, eOne. “We’re delighted to be expanding the brand’s presence in Asia with the added exposure of Yoyo TV and introduction of toys into the Taiwanese market this year.”