eOne Extends Top Brands in the Nordics

EUROPEAN–Entertainment One has unveiled a series of on-air and retail partnerships to further grow its popular preschool series “Peppa Pig” and “PJ Masks” in the Nordic territories.

April 6, 2018

Plus Licens will also introduce new categories for “Peppa Pig” and “PJ Masks” across the region later this year.

First, “Peppa Pig” is currently airing across four broadcasters in Norway (NRK) Denmark, (DR), Finland (YLE) and Sweden (SVT). The brand has also established a publishing program in Finland Norway, Otava and Gyldendal; however, the first published titles in Denmark and Forlaget Alvilda are set to rollout later this year. Additional categories set to launch in the Nordic region for “Peppa” include puzzles and games from Clementoni, Amo and Barbo Toys; plastic bead sets from Hama; and nightlights from Bjørna.

Meanwhile, “PJ Masks” launched on SVT in Sweden earlier this year and airs at multiple times daily. eOne will also bolster its current audience reach next month when Fox begins airing the series in Finland. On the consumer products side, the brand’s first product lines are set to launch this fall. New partners

include Skybrands for apparel and home textiles; Clementoni for puzzles; Euromic for back-to-school; Procos for partyware; Stor for tableware; Amscan for carnival costumes; and Bjørna for nightlights. eOne is also currently in negotiations for books and a standalone magazine in Denmark and Sweden.

Furthermore, Plus Licens represents the consumer products programs for both brands and will introduce new categories across the region in 2017.

“We are deeply committed to strengthening the licensing success of ‘Peppa Pig’ and ‘PJ Masks’ across Northern Europe and we look forward to working with our partners there to make these beloved preschool properties a big success across the region,” says Ami Dieckman, head of international licensing, eOne.