eOne Expands ‘PJ Masks’ U.K. Lineup

Superhero series adds new partners ahead of the launch of its first toy line next month.

Entertainment One has secured a raft of new licensees for its animated preschool series “PJ Masks.”

New partners for the program include:

  • VTech for electronic toys;
  • LeapFrog for electronic toys;
  • Ravensburger for puzzles and games;
  • Roy Lowe for socks;
  • William Lamb for back-to-school bags and footwear;
  • Dreamtex for children’s bedding;
  • Zak for lunchware; and
  • Gemma International for a party and greetings range.

The “PJ Masks”-branded merchandise is expected to begin rolling out this year, following the launch of the brand’s first toy line in the U.K. this February.

“‘PJ Masks’ is capturing the imaginations of kids and families across the U.K., and we’re delighted that more children will have the chance to watch the show when it premieres on Tiny Pop,” says Katie Rollings, head of U.K. licensing, eOne. “The consumer demand for merchandise is building rapidly and with the highly anticipated toy launch just around the corner, we’re thrilled to be welcoming a range of new partners that will bring the action-packed, heroic adventures of the ‘PJ Masks’ trio to life for fans of the show.”