Entertainment One is pairing with Televisa to bring the preschool series “Ben & Holly’s Little Kingdom” to free-to-air stations in Mexico.
The first season of the series will begin airing on Televisa later this month.
To support the series’ broadcast debut, eOne will also launch a marketing campaign locally tailored to the region to include specifics such as a free app, as well as assembling a consumer products program for the country. eOne is currently securing partners across all major categories for a planned rollout next year.
“We’re delighted to be extending our partnership with Televisa on ‘Ben & Holly’s Little Kingdom,’” says Monica Candiani, head of international sales, eOne Family. “Their support and local market knowledge has been absolutely instrumental to the success of ‘Peppa Pig’ in Mexico. We look forward to working more closely with them to bring ‘Ben and Holly’s’ magical adventures into the homes of families throughout the region.”