eOne Brings 'Peppa' to JapaneOne Brings 'Peppa' to Japan

SEGA Toys, Bandai and Froebel-kan, among others, will release new products showcasing the popular children’s brand throughout the world’s third largest licensing market.

ASIA–Entertainment One has secured a slate of new licensees, as well as new broadcast partner, in Japan to further support its preschool series “Peppa Pig.”

Kicking off the Japanese campaign is eOne’s master licensee in the territory, SEGA Toys Co., which is preparing to launch a host of consumer products in the region.

eOne has also signed on Froebel-kan for publishing; Hanayama, which will distribute Character Options’ global master toy line; Bandai for wooden toys and puzzles; SEGA Toys for standard plush; Meteor APAC, which will distribute Ty’s Beanie Babies range; and Nippon Columbia for DVD distribution.

Meanwhile, TV Tokyo will begin airing the series next month on Oct. 10.

“‘Peppa Pig’ is enjoying tremendous ratings and retail success across Asia, so we’re incredibly excited to be bringing the brand to Japan,” says Andrew Carley, head of global licensing, eOne Family. “Asia is a key focus for our global licensing strategy so we’re keen to explore opportunities in this exciting new market and with top tier broadcast and licensing partners already on board, we have a strong foundation for future growth.”