eOne Bolsters 'PJ Masks' Worldwide

Medialink, Dianos and Bradford Licensing will aim to expand the brand throughout the Asia Pacific region.

Entertainment One has partnered with a host of agents, licensees and distributors to support the launch of the new “PJ Masks” merchandise across the Asia Pacific and Latin American regions.

First, Medialink has signed on to represent the property in mainland China, Hong Kong, Taiwan and South East Asia. Other agency appointments include Dianos in Korea and Bradford Licensing in India.

Meanwhile, in Latin America, Just Play will launch its global master toy line this August via local distributors Bandai (Mexico), DTC (Brazil) and Elite (remaining Latin American territories).

In Australia, eOne has teamed up with a number of partners to release new merchandise this July. New licensees include Parragon for publishing; Hunter Products for a CrazArt range and wheeled toys; MJM for games, puzzles and stationery; The Entertainment Store for character appearances; Zak Australia for tableware; Caprice for apparel; and Amscan for partyware.

Finally, in the U.K., a host of licensees have signed on to release new products this summer. New licensing partners include: VMC for accessories; Amscan for dress up; MV Sports for wheeled toys; Worlds Apart for homewares; Dreamtex for bedding and bedroom accessories; Spearmark for lighting; Sambro for stationery; and Kinnerton for confectionery.

“The response to ‘PJ Masks’ around the world has been incredible,” says Andrew Carley, head, global licensing, eOne. “The TV series is drawing huge audiences and licensees have been quick to identify the commercial potential of the show’s growing fan base. We look forward to harnessing the expertise of our local partners in Asia Pacific and Latin America and expanding our consumer products offering for fans in the U.K. and Australia.”

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