eOne Adds North American Partners

NORTH AMERICA–Entertainment One is set to continue its North America expansion with a slate of new licensees across a range of consumer product categories for “Peppa Pig” and “PJ Masks.”

April 6, 2018

Crayola, Jakks Pacific, VTech/Leapfrog and more have signed on to develop new products for the popular preschool series.

For “Peppa Pig,” the company has partnered with Crayola and Cra-Z-Art for craft and activity products in the U.S. and Canada; Jakks Pacific for play tents and children’s furniture in the U.S.; Kids Caster for fishing gear in the U.S.; and VTech/Leapfrog for electronic learning aids in the U.S. and Canada.

Meanwhile, for PJ Masks, eOne has signed on Gemmy International for seasonal outdoor products in the U.S.; Kurt S. Adler for Christmas ornaments in the U.S. and Canada; Montco Crafts for activity books in the U.S.; PTI Group for seasonal gifts in the U.S.; and VTech/Leapfrog for electronic learning aids in the U.S. and Canada.

“We’re thrilled to be working with top-notch partners to deliver a variety of exciting play options that will stretch children’s imaginations and further grow consumer affection for

‘Peppa Pig’ and ‘PJ Masks’ throughout the year,” says Joan Grasso, senior vice president, licensing, North America, family and brands, eOne.