April 6, 2018
Crayola, Jakks Pacific, VTech/Leapfrog and more have signed on to develop new products for the popular preschool series.
For “Peppa Pig,” the company has partnered with Crayola and Cra-Z-Art for craft and activity products in the U.S. and Canada; Jakks Pacific for play tents and children’s furniture in the U.S.; Kids Caster for fishing gear in the U.S.; and VTech/Leapfrog for electronic learning aids in the U.S. and Canada.
Meanwhile, for PJ Masks, eOne has signed on Gemmy International for seasonal outdoor products in the U.S.; Kurt S. Adler for Christmas ornaments in the U.S. and Canada; Montco Crafts for activity books in the U.S.; PTI Group for seasonal gifts in the U.S.; and VTech/Leapfrog for electronic learning aids in the U.S. and Canada.
“We’re thrilled to be working with top-notch partners to deliver a variety of exciting play options that will stretch children’s imaginations and further grow consumer affection for
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.