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April 6, 2018
Entertainment One is expanding its consumer products offerings for the animated series “PJ Masks” with a host of new licensees.
Among the new partners, Happy Threads has been appointed as the series’ apparel partner and will develop a full range of fashions featuring Catboy, Gekko and Owlette.
Other new licensees include:
Accessory Innovations for backpacks, lunch totes, wallets and assorted bags;
AME for sleepwear;
Disguise for Halloween costumes and holiday-themed accessories;
Amscan for party goods, paper and plastic tableware and decorations;
Crayola for coloring and activity products;
Cra-Z-Art for arts and crafts activity sets and accessories;
Jakks Pacific for ride-ons, wagons, inflatable environments, outdoor seasonal and kids’ furniture;
Phoenix International for electronic sound books; and
Skyhigh International for back-to-school stationery sets, writing and activity sets.
“‘PJ Masks’ has been a huge hit with kids and families throughout the country, and we’re very excited to expand our merchandise program with such a wide range of offerings across multiple categories,” says Joan Grasso, vice president, licensing, North America, eOne. “Our newest partners will create a host of imaginative products that will enable ‘PJ Masks’ fans to fully immerse themselves in all the fun and adventure of the action-packed series.”
The new “PJ Masks” products are slated to debut in the U.S. this fall.
Read more about:Accessory InnovationsAMEAmscanCrayolaDisguiseEntertainment Onehappy threadsJakks PacificPJ Masks
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