New product partners in the U.K. plan apparel, confectionery items and more.

Entertainment One has appointed the first licensing partners for Steven Spielberg’s big-screen adaptation of the classic Roald Dahl novel The BFG.

eOne handles pan-European licensing rights for the DreamWorks Studios and Walt Disney Studios produced film and has signed licensees across key categories including apparel, bags, footwear, greetings, puzzles, wall art, gifting, confectionery and calendars. Products are set to hit retail in the U.K. and Ireland beginning in summer 2016 ahead of the theatrical release in July 2016.

New partners signed to The BFG licensing program include:

More partners are due to be announced in the coming weeks, and eOne will be showcasing The BFG at Brand Licensing Europe next week in London.

“As excitement mounts for The BFG movie, we’re thrilled to be welcoming our first licensees to the consumer products program,” Hannah Mungo, head of U.K. licensing, eOne. “The scale of the movie, Steven Spielberg’s pedigree as a director and the book’s heritage in the U.K. has generated an amazing reaction from licensees so far. With several new partnerships in the pipeline, we’re confident the licensing program will resonate with retailers and consumers alike.”