New product partners in the U.K. plan apparel, confectionery items and more.
New partners signed to
licensing program include:
Fashion U.K. for a range of nightwear, underwear and socks;
William Lamb for a line of footwear and bags;
Bazooka Candy for a line of confectionery;
Gemma International for greetings cards, gift wrap and gift bags;
Pyramid International for wall art, accessories, mugs and coasters; and
Danilo for a calendar featuring artwork from the new movie.
More partners are due to be announced in the coming weeks, and eOne will be showcasing
at Brand Licensing Europe next week in London.
“As excitement mounts for
movie, we’re thrilled to be welcoming our first licensees to the consumer products program,” Hannah Mungo, head of U.K. licensing, eOne. “The scale of the movie, Steven Spielberg’s pedigree as a director and the book’s heritage in the U.K.
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