eOne Adds First The BFG Licensees

Entertainment One has appointed the first licensing partners for Steven Spielberg’s big-screen adaptation of the classic Roald Dahl novel The BFG. 

April 6, 2018

eOne Adds First The BFG Licensees

New product partners in the U.K. plan apparel, confectionery items and more.

Entertainment One has appointed the first licensing partners for Steven Spielberg’s big-screen adaptation of the classic Roald Dahl novel

The BFG.

eOne handles pan-European licensing rights for the DreamWorks Studios and Walt Disney Studios produced film and has signed licensees across key categories including apparel, bags, footwear, greetings, puzzles

,

wall art, gifting, confectionery and calendars. Products are set to hit retail in the U.K. and Ireland beginning in summer 2016 ahead of the theatrical release in July 2016.

New partners signed to

The BFG

licensing program include:

  • Fashion U.K. for a range of nightwear, underwear and socks;
    • William Lamb for a line of footwear and bags;
      • Ravensburger for The BFG children’s puzzles;
        • Bazooka Candy for a line of confectionery;
          • Gemma International for greetings cards, gift wrap and gift bags;
            • Pyramid International for wall art, accessories, mugs and coasters; and
              • Danilo for a calendar featuring artwork from the new movie.

                More partners are due to be announced in the coming weeks, and eOne will be showcasing

                The BFG

                at Brand Licensing Europe next week in London.

                “As excitement mounts for

                The BFG

                movie, we’re thrilled to be welcoming our first licensees to the consumer products program,” Hannah Mungo, head of U.K. licensing, eOne. “The scale of the movie, Steven Spielberg’s pedigree as a director and the book’s heritage in the U.K.

                has generated an amazing reaction from licensees so far. With several new partnerships in the pipeline, we’re confident the licensing program will resonate with retailers and consumers alike.”  

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