Endemol Unveils Slate of New Deals (exclusive)

Endemol Shine North America has announced a series of strategic licensing partnerships for its top series including "MasterChef," "MasterChef Junior," "Steve Harvey" and "Kingdom."

April 6, 2018

2 Min Read

Endemol Shine North America has announced a series of strategic licensing partnerships for its top scripted and unscripted series including "MasterChef," "MasterChef Junior," "Steve Harvey" and "Kingdom."

New partnerships with Wicked Cool Toys, Continuum, WePlay Media and Venum Fight will bring viewers and fans a vast product lineup to further connect with their favorite television shows.

“We are thrilled to work with our licensing partners across our slate of scripted, unscripted and digital programming,” says Vivi Zigler, president, digital, brand and audience development, Endemol Shine North America. “With a diverse line of products across kitchenware, digital apps, apparel and more, our partners allow our viewers to expand their experience and further engage with their favorite series."

The new deals include:

  • "MasterChef Junior"–Wicked Cool Toys will launch a kid-safe cooking line inspired by “MasterChef Junior” in November exclusively at participating Walmart stores. The cooking line is designed to empower children of all cooking levels to improve their culinary skills while having fun in the kitchen. The series is set to premiere its fourth season on Fox this fall.

  • "MasterChef"–Continuum is set to design cookware, bakeware, kitchen tools, utensils and ceramics inspired by the hit culinary show, which is currently in its sixth season on Fox. The first-of-its kind TV partnership will include products made with quality materials and designs for the everyday home chef wanting to cook and master culinary techniques. The new line is expected to be available in stores in Q4.

  • "Steve Harvey"–digital content producer WePlay Media will launch an “Ask Steve” app based on the syndicated talk show. Coming soon on iOS and Android, the app will provide viewers and fans of “Steve Harvey” the opportunity to engage with the talk show’s content, drawing out community opinion on trending issues. User generated content will be a prime feature, tying in to the popular “Ask Steve” segment of the show.

  • "Kingdom"–Mixed martial arts and sports apparel brand Venum Fight will launch a Navy St. Gym line inspired by the DirecTv original series, currently in production on its second season. The line will include shirts, shorts, sweat pants, hats, gloves, mouth guards, gym bags and sports equipment and will launch in July on VenumFight.com, Amazon and other online retailers.

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