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April 6, 2018
Global content creator, producer and distributor Endemol Shine Group and AwesomenessTV, a multi-platform media company the Millennial audience, have entered into a strategic partnership to extend the international reach of the AwesomenessTV brand.
Under the multi-year deal, Endemol Shine Group’s premium channel network Endemol Beyond will launch local language, owned and operated AwesomenessTV channels in key markets outside the U.S., including the U.K., France, Germany, Spain and Brazil.
“Partnering with Endemol Shine Group will enable us to expand our footprint to reach teen audiences in their local languages with content produced just for them,” says Brian Robbins, chief executive officer and founder, AwesomenessTV. “We will also be able to offer creative talent in these markets the same opportunities as those in the U.S., including brand deals, marketing support and premium production.”
Endemol Beyond will also support and further grow the existing AwesomenessTV roster of talent-led channels in these markets, as well as incubate new talent and verticals across the network.
The strategic partnership will leverage popular digital video formats as well as AwesomenessTV hit franchises such as docu-reality series "Cheerleaders" and the interview-based strand "IMO."
New original content created under the agreement will include long-form AwesomenessTV series and formats for both digital video and television distribution.
Endemol Shine Group will work with AwesomenessTV to distribute formats as well as finished digital and television series, such as the highly successful sketch comedy series "AwesomenessTV" on Nickelodeon. It will also use its global distribution resources to roll out locally created series and formats into new markets around the world.
“AwesomenessTV and Endemol Shine Group are ideally matched as two creatively driven companies with fast-growing digital networks that break the mold of the traditional MCN,” says George Ramme, managing director, international, Endemol Beyond. “AwesomenessTV has undergone explosive growth in recent years by building a powerful global brand, which already has a loyal worldwide fan base outside the U.S. This partnership will amplify both their network and ours, whilst launching new talent and content with strong advertiser appeal, which can play across digital and TV platforms around the world.”
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