Endemol Shine Showcases 'Simon's Cat'

Endemol Shine North America will showcase the internet sensation and animated series “Simon’s Cat” at this year’s Licensing Expo, May 23-25.

April 6, 2018

Endemol Shine Showcases 'Simon's Cat'

Animator and creator Simon Tofield will also be in attendance for meet-and-greets and a live drawing demonstration.


The global television production company is currently working to expand the brand’s presence in the U.S. by launching a robust consumer products program. Key categories for “Simon’s Cat” include apparel, publishing, accessories, digital, toys and games.

Furthermore, the brand’s U.S. consumer products program comes on the heels of two digital sticker packs for iOS, which were developed with Endemol Shine Group’s games developer and publisher Good Catch. Two new mobile games are also scheduled to launch globally this year.

The Endemol Shine Group is also seeking to expand the brand into other key markets such as Germany, France, CEE and Russia, Benelux and South East Asia.

“‘Simon’s Cat’ is truly a beloved brand globally,” says Tamaya Petteway, senior vice president, brand and licensing partnerships, Endemol Shine North America. “We’re developing a comprehensive

consumer products strategy, and are eager to grow the brand’s remarkable footprint by creating incredible opportunities for brand and licensing expansion here in the U.S.”

Additionally, the brand’s animator and creator, Simon Tofield, will be on-site May 23 and 24 from 2-4 p.m. at Endemol Shine’s booth (#Q252) for a live drawing demonstration and meet-and-greet opportunity. 

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