Endemol Shine Reorgs Licensing Group

First, Owain Walbyoff, managing director of gaming, has been promoted to a broader role as managing director of gaming, licensing and merchandising. In his new role, he will add Endemol Shine’s licensing division to his remit. Walbyoff takes over from Frances Adams, who has joined Endemol Shine’s creative networks division as group director, brand strategy.

Meanwhile, Jane Smith has been promoted to director of brand licensing and strategy. In her new role, she will work alongside Walbyoff to spearhead Endemol Shine’s licensing operations, driving both local and multi-territory deals for the company’s IP portfolio. Smith’s previous roles include commercial brand executive at Endemol Shine Group, chief commercial and creative director at Entertainment Rights and executive director of TwoFour54.

The broader brand licensing team has also

“We have an ambitious strategy to grow the commercial performances of our brands and this new structure will allow us to supercharge our brand licensing business throughout the group,” says Wim Ponnet, chief strategy and commercial officer, Endemol Shine Group. “Owain is brilliantly placed to take on this new role and over the last 18 months Jane has been doing a fantastic job at identifying new strategic opportunities for our amazing portfolio of brands.”