Endemol Shine Reorgs Licensing Group

EUROPE–The Endemol Shine Group has unveiled a restructure of its senior management team, as well as a host of promotions, within its brand licensing division.

April 5, 2018

Endemol Shine Reorgs Licensing Group

Owain Walbyoff and Jane Smith will now work together to spearhead the company’s licensing operations.


First, Owain Walbyoff, managing director of gaming, has been promoted to a broader role as managing director of gaming, licensing and merchandising. In his new role, he will add Endemol Shine’s licensing division to his remit. Walbyoff takes over from Frances Adams, who has joined Endemol Shine’s creative networks division as group director, brand strategy.

Meanwhile, Jane Smith has been promoted to director of brand licensing and strategy. In her new role, she will work alongside Walbyoff to spearhead Endemol Shine’s licensing operations, driving both local and multi-territory deals for the company’s IP portfolio. Smith’s previous roles include commercial brand executive at Endemol Shine Group, chief commercial and creative director at Entertainment Rights and executive director of TwoFour54.

The broader brand licensing team has also

been restructured to provide clearer category divisions as well as to further grow expertise within each area.

“We have an ambitious strategy to grow the commercial performances of our brands and this new structure will allow us to supercharge our brand licensing business throughout the group,” says Wim Ponnet, chief strategy and commercial officer, Endemol Shine Group. “Owain is brilliantly placed to take on this new role and over the last 18 months Jane has been doing a fantastic job at identifying new strategic opportunities for our amazing portfolio of brands.”

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