Endemol Shine Group’s digital production and distribution studio Endemol Beyond has partnered with Viacom International Media Networks in Germany for a multi-platform project as part of the ICON network.

Last year, the companies launched FLiP, a local language version of ICON’s digital lifestyle brand, on YouTube in the U.S. and U.K. However, the program is now being adapted in 16 markets with further launches in the near future.

Additionally, a televised spin-off, which will feature content broadcasted on FLiP and the Nicknight YouTube channel, as well as other exclusive content, on Fridays on Nicknight in Germany.

This is the first TV deal for Endemol Beyond’s digital formats.