Emoji Sends Hearts to ‘Love Island’
The Emoji Company has given U.K. TV network ITV access to its vast catalog of icons for use on its dating competition series “Love Island.”
Bravado, Emoji’s U.K. licensing agent, brokered the deal.
Emoji’s portfolio, which includes, hearts, palm trees and emoticons will now be used in the TV show’s on-screen text communications as well as related marketing activities.
“Love Island” currently airs on ITV2 in the U.K.