The Elvis Build-A-Bear Has Entered the Building

​The legendary King of Rock ‘n’ Roll is making his Build-A-Bear debut. The Elvis Bear is a one-of-a-kind collector's item that pays tribute to the King with his signature smile, coiffed black hair and an Elvis emblem on the paw pad. The exclusive bundle also includes a white jumpsuit inspired by Elvis's look from the Aloha from Hawaii concert.  

“We are thrilled to partner with Elvis Presley Enterprises to create this one-of-a-kind teddy bear,” says Jennifer Kretchmar, chief of merchandise and digital, Build-A-Bear. “This furry friend celebrates the King of Rock ‘n’ Roll and is the perfect addition to every music fan’s collection.” 

“We are so excited to join forces with Build-A-Bear for this special collector’s Elvis Bear,” says Katie Jones, senior vice president, entertainment, Authentic Brands Group, owner of Elvis Presley Enterprises. “We’re confident that Elvis Bear will be a huge hit among avid music memorabilia collectors.”