Pawprint Family has announced its latest collaboration with Andersen Press, welcoming “Elmer the Patchwork Elephant” to its growing collection of badges. Based on the series of books written and illustrated by David McKee, the product includes themes of inclusivity and friendship

Launching ahead of “Elmer” Day on May 27 and with a focus on celebrating diversity and friendship, the “Elmer” Challenge Pack and accompanying resources have been designed to add color to young people’s adventures. Including more than 40 free activity ideas that are guaranteed to keep children entertained for hours as they explore the themes of friendship, kindness and acceptance.

Accompanying the Elmer Challenge Pack, Pawprint Family has created a high-quality embroidered sew-on badge, serving as an incentive for young individuals to commemorate their accomplishments after completing the colorful and engaging adventures.

“We are thrilled to be partnering with Andersen Press to bring the ‘Elmer’ Challenge Pack and badge to families everywhere,” says Charlotte Russell, co-founder, Pawprint Family. “With a recent PGL report finding 45% of parents experience burn-out during the school holidays and often struggle for ideas to keep children entertained, we understand first-hand the importance of providing families with engaging and educational resources, and with ‘Elmer’ being such a beloved character, we hope that this challenge pack will bring joy to children as they explore the world of Elmer while embracing individuality and celebrating diversity."

Related:‘Zog’ Brought from Book to Badge in Pawprint Family x Magic Light Pictures Partnership

“We are always looking for fun, creative ways to spread Elmer’s important messages throughout the year but especially around ‘Elmer’ Day,” says Sarah Kimmelman, head, marketing, Andersen Press. “This collaboration with the team at Pawprint Family is the ideal fit – we hope families enjoy the creative challenges in their brilliant pack and know children and adults alike will love the colorful patches and badges from Pawprint Family!”

Earlier this month, Pawprint Family announced it had added “Zog” to its collection of badges.