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Electric Ensemble: Hendrix Styles Fashion Collab

Electric Ensemble: Hendrix Styles Fashion Collab

Epic Rights and Perryscope Productions, retail brand partners for Authentic Hendrix, have inked a deal with Los Angeles fashion brand Libertine for a capsule collection that celebrates iconic musician Jimi Hendrix and the 50th anniversary of his album Electric Ladyland.

The collaboration includes a unisex shirt that features the image Hendrix originally wanted on the cover of his album, a picture of the band posing with children, as captured by Linda Eastman. “Jimi Hendrix defied expectations and pushed musical and performance boundaries as well as fashion boundaries to unbelievable heights,” says Johnson Hartig, founder and designer, Libertine.

“From tie-dye headscarves, velvet, military-inspired jackets and leather-fringed vests, Hendrix’s fashion sense was as bold, innovative and inspiring as his music. I am thrilled to be entrusted with interpreting his style and artistry as we celebrate the man, musician and artist who has continued to inspire every generation of the past 50 years.” The Authentic Hendrix collaboration will be available exclusively at Fred Segal for a limited time. In further celebration, Legacy Records, a Sony Music division, is releasing a deluxe edition box set of Electric Ladyland.

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