Promotional will showcase a raft of merchandise and activities based on the animated series.
Planeta Junior and Spanish department store El Corte Inglés have teamed up to feature the series “Miraculous: Tales of Ladybug & Cat Noir” in the retailer’s Golden Days campaign.
Taking place until April 26, the new campaign will include a dedicated brand area that features all product categories as well as photo opportunities with key characters from the series.
Furthermore, the promotion will also cover all 42 Hipercor stores, which will see a “Miraculous” header in every toy section. Meanwhile, at stores in Madrid, three Transformation Magic events will allow children to have their faces painted like Ladybug or Cat Noir and participate in a photocall.
Consumers who spend more than €15 on “Miraculous” merchandise will also receive a free copy of the series’ official magazine.
Additionally, “Miraculous” will be featured in El Corte Inglés’ digital communications and social media networks as well as on its official website. The department store’s Facebook page will also host a special competition inviting children to win exclusive Stormy Weather dolls prior to the its debut.
The Golden Days promotion is now live throughout Spain.