PPW, Edutainment Licensing’s sub agent in the region, brokered the deal.

The standalone attraction will animate the preschool property through a variety of interactive and immerse play spaces that offer children lessons in reading and writing in English.

The first Arty Mouse Pop-Up Activity Center will open at the Hui Zhi shopping mall in Shanghai this month. A second location is slated to open before the end of the year, with additional locations planned throughput 2019.