Edutainment Deals for Arty Mouse in China

Edutainment Licensing has entered into an agreement with Jolliplay Cultural & Technology to create Arty Mouse pop-up activity centers in China.
Amber Nicole Alston

June 21, 2018

Edutainment Deals for Arty Mouse in China

PPW, Edutainment Licensing’s sub agent in the region, brokered the deal.

The standalone attraction will animate the preschool property through a variety of interactive and immerse play spaces that offer children lessons in reading and writing in English.

The first Arty Mouse Pop-Up Activity Center will open at the Hui Zhi shopping mall in Shanghai this month. A second location is slated to open before the end of the year, with additional locations planned throughput 2019.

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