Mixed martial arts organization UFC has partnered with EB Sport Group to develop a line of branded in-home strength and conditioning equipment and accessories.

UFC fitness equipment will be available at U.S retailers, as well as through UFC distribution channels, later this year.

“UFC fighters are among the fittest and most disciplined athletes in the world, motivating generations of fitness enthusiasts to train using a variety of techniques to reach peak form,” says Tracey Bleczinski, senior vice president, global consumer products, UFC. “Partnering with a company like EB Brands will enable us to provide this vast consumer group with world-class personal fitness products to train like champions.”