Ree Drummond will expand her frontier living-inspired lifestyle brand into a host of new categories.
Moving forward, Earthbound Brands will work to expand Drummond’s frontier living-inspired lifestyle brand beyond the housewares category into a host of new categories. The agency will also work to expand Drummond’s retail footprint.
"We are extremely excited to be working with Ree on her powerful brand. We feel privileged to be given the opportunity to help her grow The Pioneer Woman line of products," says Jeffrey Cohen, chief executive officer and co-founder, Earthbound. "Pioneer Woman loyalists are incredibly passionate, and we are confident that the new range of product offering, all overseen by Ree herself, will engage and delight her fans."
Drummond is the creator of The Pioneer Woman website, a cookbook author and the host of her own show on the Food Network.
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