E-Max Plans Smurfs Novelties

Ink and Biplano have signed a new deal with E-max for a range of Smurfs novelty items in Eastern Europe, Nordic, Spain and Portugal.

The new line of stickers, trading card games and albums will be based on both the classic Smurfs brand and the upcoming film sequel.

The Smurfs 2 from Sony Pictures Animation will hit theaters in the U.S. July 31.