The collection features character-themed confections including chocolate bars, hand-decorated cookies and lollipops that feature Dorothy, the Scarecrow, Cowardly Lion, Tin Man, the ruby slippers, the Wicked Witch and more.
The collection is now available at Dylan’s Candy Bar stores across the U.S. and on the retailer’s website, as well as in specialty retailers nationwide.
"We are delighted to partner with Dylan's Candy Bar to celebrate the 75th anniversary of
The Wizard of Oz
," says Karen McTier, executive vice president, domestic licensing and worldwide marketing, WBCP. "The film's classic iconography–from the ruby slippers to the rainbow and the Yellow Brick Road–lends itself beautifully to Dylan's imaginative and colorful candy products, which promise to be crave-worthy confections for film and candy fans alike."
In addition to the candy launch, the partners are creating a larger-than-life candy sculpture of Jelly Belly jellybeans based on the classic film that will be unveiled at the Original Farmer’s Market in Los Angeles, Calif., May 4.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.