License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

‘DWTS’ Waltzes into Rue La La

‘DWTS’ Waltzes into Rue La La

“Dancing with the Stars,” produced by BBC Worldwide, has entered into an exclusive partnership with e-retailer Rue La La for themed shopping experiences.

E-retailer has paired with BBC Worldwide to launch “Dancing with the Stars” boutiques.

“Dancing with the Stars,” produced by BBC Worldwide, has entered into an exclusive partnership with e-retailer Rue La La for themed shopping experiences.

The first boutique, which went live yesterday, aligned with the premiere of “DWTS” and features merchandise such as heels, dresses, leather pants and more, as well as products for men.

The e-retailer will also launch three additional boutiques throughout the season (March 28, April 4 and April 11), and will highlight the show’s theme of the night with each release.

Additionally, exclusive content will be featured on Rue Now, the brand’s fashion feed, and will include an interview with “DWTS’” head costume designers Steven Lee and Daniela Gschwendtner.

Rue La La members will also have the opportunity to win a prize package that includes two tickets to the “DWTS” season finale and a $2,500 cash prize. The Finale Ticket Sweepstakes is open through March 30.

“We are very excited to kick off the new season of ‘Dancing with the Stars’ with a Rue La La fashion and style partnership,” says Victoria Crew, vice president, strategic marketing partnerships, synergy and franchise, ABC Entetainment. “Each week, the live competiion show exudes a fun, exciting and flirtatious energy that pairs perfectly with Rue La La boutiques as the destination to acquire the most stylish brands.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish