‘DWTS’ Waltzes into Rue La La

“Dancing with the Stars,” produced by BBC Worldwide, has entered into an exclusive partnership with e-retailer Rue La La for themed shopping experiences.

April 6, 2018

‘DWTS’ Waltzes into Rue La La

E-retailer has paired with BBC Worldwide to launch “Dancing with the Stars” boutiques.


The first boutique, which went live yesterday, aligned with the premiere of “DWTS” and features merchandise such as heels, dresses, leather pants and more, as well as products for men.

The e-retailer will also launch three additional boutiques throughout the season (March 28, April 4 and April 11), and will highlight the show’s theme of the night with each release.

Additionally, exclusive content will be featured on Rue Now, the brand’s fashion feed, and will include an interview with “DWTS’” head costume designers Steven Lee and Daniela Gschwendtner.

Rue La La members will also have the opportunity to win a prize package that includes two tickets to the “DWTS” season finale and a $2,500 cash prize. The Finale Ticket Sweepstakes is open through March 30.

“We are very excited to kick off the new season of ‘Dancing with the Stars’ with a Rue

La La fashion and style partnership,” says Victoria Crew, vice president, strategic marketing partnerships, synergy and franchise, ABC Entetainment. “Each week, the live competiion show exudes a fun, exciting and flirtatious energy that pairs perfectly with Rue La La boutiques as the destination to acquire the most stylish brands.”

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