
E-retailer has paired with BBC Worldwide to launch “Dancing with the Stars” boutiques.

The first boutique, which went live yesterday, aligned with the premiere of “DWTS” and features merchandise such as heels, dresses, leather pants and more, as well as products for men.
The e-retailer will also launch three additional boutiques throughout the season (March 28, April 4 and April 11), and will highlight the show’s theme of the night with each release.
Additionally, exclusive content will be featured on Rue Now, the brand’s fashion feed, and will include an interview with “DWTS’” head costume designers Steven Lee and Daniela Gschwendtner.
Rue La La members will also have the opportunity to win a prize package that includes two tickets to the “DWTS” season finale and a $2,500 cash prize. The Finale Ticket Sweepstakes is open through March 30.
“We are very excited to kick off the new season of ‘Dancing with the Stars’ with a Rue
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