New DreamWorks film will hit retail with scented toys and stationery.
DreamWorks Animation has tapped Scentco to produce an exclusive line of scented toys and stationery in anticipation of its upcoming movie Trolls, in theaters Nov. 4.
The complete Trolls collection will feature the film’s multiple characters on themed merchandise and includes scented pencils, pens, gel crayons, jumbo markers, sketch pads, jumbo stickers, pencil buddies, key chains and, smash drives and Scentco’s newest toy product, squeezables. The collection will also feature a new lineup of scents.
“The partnership between DreamWorks and Scentco that is going to bring scented Trolls products to consumers will merge the wonderful color palette everyone is going to see in the Trolls movie together with our incredible portfolio of scents,” said Chris Coté, chief executive officer, Scentco.
Scentco’s collection of Trolls toys and stationery will debut exclusively to a number of major retailers in North America in September.