DWA Adds Partners for Mr. Peabody


DreamWorks Animation has secured a series of North American partners for its upcoming film Mr. Peabody & Sherman, coming to theaters March 7, 2014.

The licensing program will be anchored by Random House Children’s Books as master publisher and also include:

  • IDW Publishing for comic books and graphic novels;
  • Hallmark Cards for stationery;
  • Ludia for iOS, Android and Facebook games;
  • Hybrid Jem for knit tops, tees and apparel for kids
  • Concept One for accessories;
  • Funko for vinyl figures and bobbleheads;
  • Comic Images for plush;
  • Rasta Imposta for costumes;
  • PopFun for glassware and decorative refrigerator magnets;
  • SmileMakers for stickers;
  • and Multipet International for pet toys.

The film will be based on Jay Ward’s classic cartoon “Mr. Peabody & Sherman” featuring the business titan, inventor, scientist, Nobel Laureate, gourmand, two-time Olympic medalist and genius Mr. Peabody, who also happens to be a dog.