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DreamWorks Animation has secured a series of North American partners for Mr. Peabody & Sherman
April 6, 2018
1 Min Read
DreamWorks Animation has secured a series of North American partners for its upcoming film Mr. Peabody & Sherman, coming to theaters March 7, 2014.
The licensing program will be anchored by Random House Children’s Books as master publisher and also include:
IDW Publishing for comic books and graphic novels;
Hallmark Cards for stationery;
Ludia for iOS, Android and Facebook games;
Hybrid Jem for knit tops, tees and apparel for kids
Concept One for accessories;
Funko for vinyl figures and bobbleheads;
Comic Images for plush;
Rasta Imposta for costumes;
PopFun for glassware and decorative refrigerator magnets;
SmileMakers for stickers;
and Multipet International for pet toys.
The film will be based on Jay Ward’s classic cartoon “Mr. Peabody & Sherman” featuring the business titan, inventor, scientist, Nobel Laureate, gourmand, two-time Olympic medalist and genius Mr. Peabody, who also happens to be a dog.
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