Exhibit will be complemented with a 60-minute documentary later this year.
Discovery Consumer Products and Emaar Entertainment have joined forces once again to open the first-of-its-kind “Discovery Channel Shark Week” exhibit at Dubai Aquarium & Underwater Zoo.
The new exhibition, created in association with OSN, the region’s leading pay-TV network, will aim to bring the TV franchise to life by providing guests glimpses into the world of sharks through a variety of innovative and interactive experiences such as the world’s first interactive digital shark cage, which was designed exclusively by LG for the exhibit.
Upon entering the digital cage, guests will be immersed in the middle of a shark dive and will be able to “interact” with the Great White sharks swimming around them
The attraction will also feature a 20-meter aquarium demi-tunnel, with the back wall of the tank featuring LG LED screens. Throughout the tunnel, guests will be able to choose their favorite shark species to swim on the background and learn more about sharks through information panels.
In addition to the digital experiences, Dubai Aquarium & Underwater Zoo will welcome new residents to its aquatic population including Scalloped Hammerhead Sharks, Sandbar Whalers, Blacktip Reef Sharks and Bonnethead Sharks.
Furthermore, to complement the launch of the exhibit, Discovery Consumer Products and Dubai Aquarium & Underwater Zoo will produce a documentary following the construction of the exhibition, which includes the transportation of its new inhabitants as well the detailing of the aquarium’s shark conservation projects.
The full 60-minute version of the documentary will be aired on Discovery Channel later this year, only on OSN.
“Celebrating its 28th anniversary year, ‘Shark Week’ is arguably one of Discover Channel’s most iconic and talked-about program franchises,” says Amanda Turnbull, vice president, country manager, Discovery Networks MENA. “For years ‘Shark Week’ has sought to show a different side of these mysterious creatures and educate audiences about their natural behaviors and habitats. Through this latest phase of our partnership with Emaar Entertainment, we can now take this commitment a step further, with the creation of an innovative and interactive exhibition that will bring the entertaining and educational aspects of Shark Week to life for our MENA audiences like never before.”