Drew Barrymore Steps into Crocs
The actress has also signed on as one of three “Come as You Are” campaign ambassadors for the casual shoe brand.
NORTH AMERICA–Crocs, a global casual shoe brand, and actress Drew Barrymore have joined forces to develop a new footwear collection.
The new range, dubbed Drew Barrymore ♥ Crocs color-block collection, will initially launch with an assortment of women’s and children’s styles including new combinations of white, navy, yellow, and custom-designed embellishments inspired by Barrymore's personality and style.
The collaboration also follows Barrymore’s return as one of three “Come as You Are” campaign ambassadors for the Crocs brand.
"Drew is unapologetically optimistic and delightfully positive, and we think those traits, which are also central to our brand philosophy, shine throughout the Drew Barrymore ♥ Crocs color-block collection," says Michelle Poole, senior vice president, global product and marketing, Crocs. "These styles do a great job capturing Drew's spirit while offering our consumers a fresh, stylish take on several of our iconic Crocs silhouettes for women and children."
The Drew Barrymore ♥ Crocs color-block collection is now available on Crocs.com and at select stores globally. A second collection is also slated to launch in May.