DreamWorks Names Costume Partner

Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.

April 6, 2018

DreamWorks Names Costume Partner

Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes and accessories based on the studios portfolio of entertainment brands.

The new agreement grants Disguise rights to manufacture and distribute DreamWorks-branded costumes and accessories for children and adults to all channels in the U.S.

“We are thrilled to align with an industry leader like Disguise to bring our characters to life through an incredible array of costumes and accessories which our fans will absolutely love,” says Tim Erickson, head of consumer products hard lines, DreamWorks Animation.

In addition to current DreamWorks Animation properties, the deal also includes upcoming movie releases such as

Penguins Of Madagascar

,

Home

,

B.O.O.

,

Kung Fu Panda 3

and

How To Train Your Dragon 3

. It also includes DreamWorks Animation heritage properties such as Shrek as well as many of the DreamWorks Classics brands including Olivia, VeggieTales and Casper The

Friendly Ghost.

“From Shrek to Kung Fu Panda, DreamWorks Animation represents some of the most beloved characters of today, and we are excited to delve into their diverse portfolio of brands to bring high-quality costumes to their strong consumer fan base,” says Joe Anton, president, Disguise. “Our innovation and creativity will bring to life these characters in a wide array of costumes for every age group, from infants and toddlers, to tween, teens and adults.”

The new DreamWorks costumes from Disguise will be available at retailers nationwide beginning with the 2015 Halloween season.

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