The new agreement grants Disguise rights to manufacture and distribute DreamWorks-branded costumes and accessories for children and adults to all channels in the U.S.
“We are thrilled to align with an industry leader like Disguise to bring our characters to life through an incredible array of costumes and accessories which our fans will absolutely love,” says Tim Erickson, head of consumer products hard lines, DreamWorks Animation.
In addition to current DreamWorks Animation properties, the deal also includes upcoming movie releases such as
Penguins Of Madagascar
Kung Fu Panda 3
How To Train Your Dragon 3
. It also includes DreamWorks Animation heritage properties such as Shrek as well as many of the DreamWorks Classics brands including Olivia, VeggieTales and Casper The
“From Shrek to Kung Fu Panda, DreamWorks Animation represents some of the most beloved characters of today, and we are excited to delve into their diverse portfolio of brands to bring high-quality costumes to their strong consumer fan base,” says Joe Anton, president, Disguise. “Our innovation and creativity will bring to life these characters in a wide array of costumes for every age group, from infants and toddlers, to tween, teens and adults.”
The new DreamWorks costumes from Disguise will be available at retailers nationwide beginning with the 2015 Halloween season.
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