Striker will handle licensing for the brand worldwide (including North America), except in Pan-Europe where eOne will represent the property.
The film, which will be directed by Steven Spielberg, is set for release July 1, 2016. Published in 1982,
is the tale of a young London girl and the mysterious giant who introduces her to the beauty and peril of Giant Country.
eOne will also handle distribution of the movie to all media in the U.K., allowing the company to develop a fully integrated campaign to support the film. Distribution will by handled by The Walt Disney Company in the U.S. and select international territories, Mister Smith Entertainment in EMEA and Reliance in India.
marks DreamWorks’ fifth collaboration with Striker Entertainment,” says Jeff Small, president and chief executive officer,
“We are absolutely delighted to be working on
, which is one of the best-loved children’s tales conjured up by Roald Dahl’s wild and wonderful imagination," says Hannah Mungo, head of U.K. licensing, eOne. "
movie promises to be one of the most anticipated releases of 2016, and we look forward speaking to potential licensees who have giant ideas.”
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