DreamPlace will combine the latest technology with storytelling from the creative minds at DreamWorks to re-imagine one of the signature moments of childhood–meeting Santa Claus.
The 2,000-square-foot holiday retail experience will debut in seven locations across the U.S. including New York, New York; Los Angeles, Calif.; Chicago, Ill.; Dallas, Texas; Atlanta, Ga.; and Las Vegas, Nev.
Tapping into DreamWorks' stable of artists, storytellers and innovators, DreamPlace will enable children to experience the full narrative of a visit to the North Pole. Prior to their mall visit, families can make appointments via an app, negating the familiar long lines for Santa. Once there, kids will be taken on an immersive journey with Shrek and his friends to the North Pole.
"DreamPlace turns the traditional mall holiday visit on its head with an immersive, interactive approach
The first DreamWorks DreamPlace opened at The North Pole Adventure at Ridge Hill in Yonkers, New York, in early November, with Jeffrey Katzenberg, chief executive officer, DWA, taking part.
"DreamPlace draws on DreamWorks Animation's signature brand of storytelling, artistry and technology to deliver an interactive experience that is truly unparalleled in the retail environment," said Paul Kurzawa, head of retail development and entertainment, DWA.
Real estate companies General Growth Properties and Forest City Enterprises own the seven locations hosting DreamPlace.
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